Prof. Dr. Marcos Cortez Campomar
 
         
 
 
   
 

Research:

  • Study of Consumption and Consumer

  • Endorsers, Imitation and Adoption Products and Brands

  • Study of Services

  • Application of Marketing Information Systems Models

  • Tourism Services in Mercosur

  • Marketing – Evaluation Criteria / Marketing Metrics

  • Market Research Advisor
  • Areas of Expertise:

    1. Major Area: Applied Social Sciences / Area: Administration / Subarea: Administração de Empresas / Specialty:Marketing.

    Research Projects:

    2001 – Present
    Marketing Planning:
    Description: Analysis of the managerial process, mainly, the marketing planning in its several steps.

    1999 – Present
    Marketing and Services Marketing Program (PROMARK - Services)
    Description: Market research, Consulting and Staff Training.

    1980 - 1984
    Coordinator of the III, IV, V, VI, VII, VIII University Extension Course in Metallurgical Marketing
    Description: Coordinator, Organizer and Teacher.

    1980 - 1984
    Coordinator of the Advisory Project in Technical and Administrative Support to the National Program for Development of Crafts
    Description: Project Manager/Coordinator.

    Other Projects:

    1983 – 1986
    Project Manager – Development of a Marketing Plan for the National Lottery (Loteria Federal)

    1983 – 1986
    Project Manager – Consultancy for Creating Evaluation Models of Processing Services Cost Contracted by CEF Specialized Companies

    1983 – 1984
    Project Manager – Improvement and Promotion of Industrial Information Integrated System

    1983 – 1983
    Project Manager – Consultancy to Develop a Marketing Plan

    1981 – 1981
    Project Manager – Development of a Marketing Plan for a Dealers Network

    1981 – 1981
    Project Manager – Training Program on Market Research

    1980 – 1984
    Project Manager – Inicial Staff Training for the National Employment System

    1980 – 1980
    Project Manager – Training Program on Marketing

     
     
     
     
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